Business assets are the collection of Facebook business accounts, ad accounts, and other components of Facebook. Facebook Business Manager is like a hub, where one can manage all the assets within the Facebook Account and Meta network, like Facebook Pages, Instagram Accounts, Ad Accounts, Facebook Pixels, etc. As a Business Admin, you can create business assets in Facebook Business Manager as well as add assets that have been shared with you and organize these assets as per your requirements. Once the business asset group is created, the business admin can assign permission to designated people or team members to manage certain assets, but cannot grant permissions at the business asset group level as permissions are assigned for the assets individually. The goal of bringing all the Facebook Assets into the Business Manager is to manage all the assets in one place and to disperse permission to employees, partners, contractors, etc.
The asset types in the Facebook Business Manager are as follows:
- Ad Accounts
- Facebook Pages
- Instagram account
- Apps
- Pixel
- Offline events
- Custom Conversions
- Catalogs
1: Ad Accounts
When adding an Ad Account to the Business Manager, you come across three options. The first option is to add an existing ad account that you own. The second option is to request access to an ad account that you need to manage and the third option is to create a new ad account. In the case of the first option, you need to enter the ad account ID and then your existing ad account would be added to the business manager. When you add an ad account to your business manager, it is permanent. If you request access to an ad account, that is not permanent and you can always remove it from the Business Manager. Adding Ad Accounts to Facebook Business Manager allows you to keep things organized whether it is managing the ad assets or managing the user permissions to these ad assets.
The below image displays 3 options provided in Business Manager that allow adding an Ad account to the Facebook Business Manager.
Note: In the case, you have just begun to run ads on the platform, Facebook will restrict you from creating more than one Ad Account, on a temporary basis. Once you have run multiple ad campaigns successfully using one Ad Account, Facebook will start allowing you to create more ad accounts subsequently.
2: Facebook Pages
Adding Facebook Pages to Business Manager allows you to track the performance and metrics of each page like clicks, actions, reach of the posts, all in one place. Likewise in the case of adding an ad account, you have three options to add a Facebook page. The first option is to add in all your existing pages that your business already owns. The second option is to request access to a page in the event wherein you need to perform work on behalf of somebody else’s company. The third option is to create a new page. In order to add in existing pages, you need to either enter the Page name or URL, and it will bring it into your Business Manager.
The below image displays 3 options provided in Business Manager that allow adding a Facebook Page to the Facebook Business Manager.
3: Instagram account
Linking your Instagram account to Facebook Business Manager enables you to inspire and connect with the customers on Instagram. You can claim your Instagram Business account by simply clicking on the “Claim Instagram account” button to begin with the linking process.
The below image displays the option provided in Business Manager that allows adding an Instagram account to the Facebook Business Manager.
4: Apps
If you have created apps in the Developer section of Facebook for your business, you can add them by claiming them in Business Manager and managing them. Only if you’re the business admin and have the Facebook App ID for the app you want to add, can claim apps in Business Manager. You have two options to add an app, one is to create a new app ID or connect an app ID. By adding app assets, you’ll be able to implement and optimize the app ads.
The below image displays the option provided in Business Manager that allows adding an Application (App) to the Facebook Business Manager.
5: Pixel
Facebook Pixel is one of the most important parts of running successful Facebook and Instagram ads. Pixel is a code generated by Facebook that is installed on to the website (landing pages) to track conversions for campaigns, advanced reporting, to optimize Facebook ads, and it is very useful in carrying out remarketing campaigns. Setting up a Facebook Pixel in the business manager is very important and you only need one pixel per business.
6: Offline events
Offline Events allows you to measure how Facebook ads can lead to offline conversions like in-store purchases, orders, and bookings on the phone, foot traffic, sales in the location, and more. You can add the Offline Event asset to the Business Manager by connecting the data sources i.e., uploading customer activity from your server to optimize ads.
7: Custom Conversions
Custom Conversion is a method to define a conversion event for tracking the ad campaigns. Adding a Custom Conversion asset to your Business Manager allows you to measure the actions of the customers and optimize the ad delivery and reach. Advertisers can create and set up rules for conversion events or URLs. which makes it easier for tracking and optimize the ads. Installing a Facebook Pixel onto the website is necessary in order to track custom conversions.
The below image displays 2 options provided in Business Manager that allow adding a Custom Conversion to the Facebook Business Manager.
8: Catalogues
The Facebook catalog is the asset in the Facebook manager which has a container that carries information about various products, prices, descriptions, and more that you want to promote or sell on Facebook and Instagram. If you have Catalogs set up, perhaps for your e-commerce store; you come across two options to add catalogs. One way is to request access to a catalog or the other is to create a new Catalog altogether.
The below image displays 2 options provided in Business Manager that allow adding a Catalog to the Facebook Business Manager.
