Facebook is the biggest and the most important social media network available right now with almost 3 billion users base in the world, so you simply can’t afford to ignore the powerhouse that is the Facebook empire. Even more exciting is the number of tools that Facebook offers to reach and market to its users from pages to groups to messenger to ads and so much more. Facebook is a one-stop marketing shop. And when you understand how to use the tools that Facebook offers to reach your clients or your customers right where they are, you and your business will never have to starve for leads, customers, or sales again.
This is why whether you’re a business owner, an entrepreneur, a marketer, or an employee that works for a business, it’s important for you to know Facebook Marketing, its tools, and how to use them well. This blog will help you break down the different ways to market on Facebook.
Facebook Organic Marketing
There is a personal side and a business side of Facebook. The majority of the users on Facebook use the personal side which is creating posts, sharing content, and communicating with friends using their personal profiles. However, there is an entirely different side of Facebook, which is the Business side. So, if you have a business or working for a business, the first thing you need to do is set up a Business Manager account and then create your Facebook Business assets like your Facebook Page, your Ad account, Catalog, Pixels, and more. The point to note here is that Organic Facebook Marketing is your Facebook Page as everything you do on Facebook, business-wise will relate back to your page because your Facebook Page acts as your website but on the Facebook platform.
Facebook Organic Marketing is basically free marketing and this also means that it takes more time and effort to see a rise in traffic, fans, and sales. Following certain strategies can help you see considerable results; like
Creating valuable content
The key to this strategy is to give value to your audience and not try to sell. Remember, Facebook is a place where people genuinely go to connect with other people and if you’re interrupting that, you should do so with valuable content like giving some effective tips which could be really helpful to the audience.
Using Video Content
This strategy can help you grow faster. Facebook’s goal is to increase their user’s attention, and focusing more on creating video engagement will help you give a boost to Facebook’s algorithm. People love video content and hence people will share more of your content bringing in more fortune to your Page.
Building a Community
If you already have managed to get traffic and a lot of fans, you need to promote your Page to them using Facebooks Group to attain the ability to reach a lot of people. When you give good advice, feedback, or content in a group setting, people there naturally want to learn more about your business and you can position your Facebook Group or Facebook Page in a way where they can find those assets and become fans.
Facebook Paid Marketing
The paid side of Facebook Marketing is often referred to as Facebook advertising. It allows you to grow your business in terms of traffic and audience much faster. In order to advertise on Facebook, you first need to have a Page, thereby creating an ad account. From here, you can manage all your ads with Ads Manager. Facebooks Ads Manager is a platform that gives you the ability to reach people faster but you need to be willing to pay. Facebook Paid Marketing can give you great results provided you follow the necessary strategies some of which are listed below,
Think with the end in mind
Simply put, it is the desired outcome that you need to know before you start advertising on Facebook. Knowing your KPI is extremely important i.e., the reach, engagement, traffic, app installs, etc.
Most of the clients look for leads or sales. But if you don’t have a compulsive sales or audience, you first need to build up a fanbase. Most people won’t buy from you during the first interaction. You need a combination of posts, emails, website visits, or phone calls before a prospect buys from you.
Start small
If you have just started marketing on Facebook or figuring out Facebook Advertising, then you should start by investing a smaller amount in Ads. Start with a modest budget enough to get you data quickly to fine-tune your audience and ad creative.
Take a slow and steady approach
Don’t start by pitching on the most expensive products or services you offer instead start off with something small or something free like a free guide or an exclusive video in exchange for an email address or less expensive offer to get started and establish some trust and hence take a slow and steady approach to build a new relationship.
To get the best outcome from Facebook Marketing, it is necessary to use both organic and advertising methods.
