This feature is added to improve the performance of text ads in Google. Ad extensions are referred to as the additional information that are shown on your ads like site link extensions, callout extensions, call extensions, and image extensions. These informations are shown by google as per the audience searches. That’s why it’s important to use extensions for your ads relevant to your business goals and objectives. Ad extensions are also essential to have better visibility on the search engine result page. Extensions must be selected based on the advertisement goals.
Drive on your website
1. Site link extensions
This extension lets people land on particular pages of the website when the link is clicked. Site link extension refers to links of the web pages.
2. Callout Extensions
This extension lets people land on particular pages of the website when the link is clicked. Site link extension refers to links of the web pages.
3. Price Extensions
This extension will show people important aspects of your business and its products. Structured snippet extensions are in the form of headers.
4. Structured Snippet extension
These extensions can be used to encourage people to reach your business offline by adding texts below your ads like “free delivery”, ”24/7 customer support”.
Encourage to Download app
App Extensions
This extension is added to encourage people to download the app by clicking on the link. This is available for android and ios mobile devices as well as tabs. App extensions are the links to your apps below your ad. This ad extension can link to both the app as well the website from a single ad.
Buy from business location
1. Location Extension
This extension will drive people to visit the physical store of your business to buy products or services by showing your location, call details, business hours, and also directions to reach out to the location.
2. Image Extension
This extension enables you to drive more traffic to your business store. Image extension is to add compelling photos of your business, its products, or services.
3. Call out extension
These extensions can be used to encourage people to reach your business offline by adding texts below your ads like “free delivery”, ”24/7 customer support”.
Contact your Business
Call Extensions
This extension will make people contact you when they tap on the call button. Cal extensions mean to add a contact number or call button to your ads.
Submit information
Lead Form Extensions
This extension can be used to make people enter their information like contact number, email address, and others. Lead form extensions as the name indicated helps to generate leads for your business.
Promote business products or services
Promotion Extension
This extension can be used to attract people to your business who are searching for offers or the best deals relevant to your business. Promotional extensions are 2 lines of catchy text added below the ad.
