1. Search Campaign: Referred as Text Ads on Google
Search Campaigns are the text ads that are placed across the network of google’s search to reach people while they search for the products and services offered to your business. This type of campaign in google ads is suitable for driving sales, leads, and traffic to your website when the ads are shown to people who are actively searching for products and services similar to yours. Search Campaigns are easy to set up by just using the right keywords while writing text ads.
Goals for Search Campaigns
Search Campaigns are the text ads that are placed across the network of google’s search to reach people while they search for the products and services offered to your business. This type of campaign in google ads is suitable for driving sales, leads, and traffic to your website when the ads are shown to people who are actively searching for products and services similar to yours. Search Campaigns are easy to set up by just using the right keywords while writing text ads.
1. Sales
This goal can be chosen to get conversions or sales online through a phone call, in apps, or in-store. Sales goal can also be used to engage with the potential customers who have already contacted you and also who are likely to decide on purchasing.
2. Leads
This goal can be chosen to encourage the customers to sign up for the newsletter or enter contact information expressing interest in your product.
3. Website Traffic
This goal can be chosen to encourage potential customers to visit your website.
2. Display Campaign: Referred as Image ads on Website
Display campaigns are visually engaging image ads appearing on the website to reach people when browsing across various websites and apps. This type of campaign in google ads is the best way to expand the reach of the search campaigns and remarketing to new and existing customers. As display ads are visually engaging it creates awareness about your brand and people are more likely consider the products offered by you.
Goals for Display Campaigns
1. Sales
This goal can be chosen to get conversions or sales online through a phone call, in apps, or in-store. Sales goal can also be used to engage with the potential customers who have already contacted you and also who are likely to decide on purchasing.
2. Leads
This goal can be chosen to encourage the customers to sign up for the newsletter or enter contact information expressing interest in your product.
3. Website Traffic
This goal can be chosen to encourage potential customers to visit your website.
4. Brand Awareness & Reach
This goal can be chosen to build awareness or make people get to know about your products/services. If you want to introduce a new brand or its products this goal can be used as it can expand your brand to a large audience.
3. Video Campaigns: Referred as Video Ads on YouTube
Video Campaigns are visually engaging video ads displayed on YouTube and other websites. This type of campaign helps to create awareness in people about your brand and make them consider your products/services to buy. Video Campaigns help to drive conversions and also expand your brand to a large audience. It can also be used in remarketing the people who have already seen the ads and visited the site.
Goals for Video Campaigns
1. Sales
This goal can be chosen to get conversions or sales online through a phone call, in apps, or in-store. Sales goal can also be used to engage with the potential customers who have already contacted you and also who are likely to decide on purchasing.
2. Leads
This goal can be chosen to encourage the customers to sign up for the newsletter or enter contact information expressing interest in your product.
3. Website Traffic
This goal can be chosen to encourage potential customers to visit your website.
4. Brand Awareness & Reach
This goal can be chosen to build awareness or make people get to know about your products/services. If you want to introduce a new brand or its products this goal can be used as it can expand your brand to a large audience.
4. Product & Brand Consideration
This goal can be chosen to drive potential customers to consider your brand and its products to make a purchase.
4. Shopping Campaigns: Referred as Product Listing on Google
Shopping campaigns are product listings with detailed information about the product on google. These campaigns are best suited for the retailer to sell their retail products and also can be used by a store owner to sell products in their physical store. Such campaigns can also be used to drive sales and lead for the online store. Shopping ads are displayed on the Google shopping tab and search results.
Goals for Video Campaigns
1. Sales
This goal can be chosen to get conversions or sales online through a phone call, in apps, or in-store. Sales goal can also be used to engage with the potential customers who have already contacted you and also who are likely to decide on purchasing.
2. Leads
This goal can be chosen to encourage the customers to sign up for the newsletter or enter contact information expressing interest in your product.
3. Website Traffic
This goal can be chosen to encourage potential customers to visit your website.
5. App Campaigns: Referred as Promoting App on various channels
App campaigns are the type of google ads campaign which allows to promote the app by creating ads on various platforms like Search, Play, YouTube, Discover, and over 3 million sites and apps. This type of campaign helps to identify new app users and increase sales within your app. It also allows to use the data from your app for further optimization of ads.
Goals for Video Campaigns
1. App Promotion
This goal can be chosen to encourage people to install your app and engage with the automated ad campaigns appearing on the Google Search Network, the Display Network, Google Play, YouTube, and other apps.
