Understanding product
A Product is meant to be a good or services to fulfil the needs of target audience. It is important to understand the benefits and features of your products/services. Make sure to compare similar products efficiency by competitor analysis.
Who are our target audience
Target audience are the group of people who are most likely to be interested and buy a particular product or services. Defining and identifying the target audience is very crucial in order to increase leads effectively. Target audience can be defined by age, gender, location, interests and so on.
Finding right Digital channels
There are various digital channels like YouTube, Facebook, Instagram, Google etc. through which target audience can be attracted towards the products or services. It is very important to understand the target audience and also the most used channels by them so as to promote the product in right channels. This can be simply done by researching and collecting data from analytics tools.
How to achieve Sales
Sales is meant to be the process of selling a product or service. This can be achieved by effectively promoting the products to the target audience in various digital channels. It is very important to educate the target audience regarding the features, benefits and various other factors of product. So, advertising in various digital channels like Facebook, Instagram, google, YouTube etc is done as per the target audience.
Tracking Performance
Tracking the performance of the marketing strategy is a very important step to understand whether the results are achieved or not. It helps to make changes in the tactics so as to reach the goals and increase revenue. Measuring and optimizing the performance can be done using some analytic tools which shows the revenue, action and interaction of the customer, sales and many other metrics.
Example:
| Product | Target Audience | Digital Channels | ||
|---|---|---|---|---|
| Gender | Age | Location | ||
| Chocolate | Boys and Girls | 6 -18 | India | YouTube, Google |
| Detergent Powder | Females | 25 - 54 | India | Facebook, YouTube |
| Fashion Studio | Male and Female | 18-34 | India | Instagram, Google, YouTube, Facebook |
