What is Mailchimp?
Mailchimp is the largest email marketing platform for communicating with your clients, customers, and prospects in order to grow your business. Their powerful tools make it easy to design and send email campaigns to promote your latest products or services, to send automated weekly newsletters, build an audience, create customized sign-up forms and track email campaign performance. Mailchimp is a web-based application that does not require you to download any program as all your work is saved online and you can pick up from where you left off by logging into your account on any device.
Mailchimp is not completely free and but it offers a free plan that includes up to 2000 contacts and 10000 email sends per month with a daily send limit of 2000. This plan remains free forever as long as you don’t go over the 2000 contacts threshold.
Things You can do with Mailchimp’s Tools
Mailchimp comes with a number of features to help you manage marketing functions.
- The core feature of Mailchimp is its email builder, using which you can add and customize different blocks using a drag and drop editor to plan out the design of your email.
- Mailchimp lets you add elements like text headers, images, and videos and you can choose from the system’s library of email templates for inspiration.
- The system also gives you access to a number of free stock images that you can use in your emails after designing your email.
- You can create and send campaigns manually but the real value of Mailchimp comes from the automation feature. It allows you to perform multiple tasks by default and have a customized workflow as per the customer’s behavior from welcome emails to order confirmation emails.
- You can further customize emails by adding tags to customer profiles in Mailchimp to send them content that’s more relevant to their interests.
- Mailchimp comes with an analytics feature that shows key metrics like unsubscribes and bounces delivery rates and opening click rates. You can also view helpful reports like the campaign benchmark report. This will show how an individual campaign performs against your average campaign performance and against your peer’s average campaign performance on different key metrics.
- If you want to experiment with different email messaging and designs, you can use A/B testing in the essentials plan.
Why use Mailchimp?
Simple User Interface
Mailchimp has a simple and easy-to-use interface for a better user experience. The features present in this platform are easily accessible which makes it easy for the users o smoothly perform various activities of optimizing their email marketing.
Save time with Automation
As Mailchimp is an automated marketing platform, it enables you to set up automated messages to trigger and send to the target audience as per the segmented list. You don’t have to waste your time sending each mail to each customer, instead, using Mailchimp’s automated function, you can send the right messages to the right people at the right time which will help you in saving a lot of time.
Reach New Customers
Mailchimp is one the most effective tool to showcase your brand, its products, and services to attract new customers. With Mailchimp, you can create customizable signup forms that can be incorporated into your website. When someone enters the details and subscribes to the newsletter, a promotional email is sent to the new subscribers regarding your business, its products, and services.
Re-engage with current Customers
This is as important as reaching out to new customers. Keeping your existing customers actively engaged with your business is very crucial and can be effectively done with Mailchimp. Mailchimp enables you to look closely at the behavior of customers, which product they are frequently browsing, their actions, and interactions. Using Mailchimp you can create personalized marketing campaigns incorporating the information about their interests or products along with some message which will make them feel appreciated and valued.
Customize Email Templates
Mailchimp provides its users with some effective email campaign templates. However, it also allows you to design your templates by editing or modifying the existing templates as per your requirements or you can even import the templates of your choice.
Track Email Campaign Performance
Mailchimp enables you to have quick insights about the activities of your subscribers and also helps you understand how effectively your email campaign is performing. This will also help you look closely at the metrics and will also help you compare the efforts. Mailchimp gives you detailed insight, such as,
- Number of subscribers who opened the email
- Frequently clicked links
- Number of people unsubscribed after receiving the mail
