Ads Manager is a one-stop platform for creating ads on Facebook, Instagram, Messenger, and the audience network and managing when and where they’ll run, and tracking how well campaigns are performing. It is designed for advertisers of every experience level to use. With an ads manager, you can also manage the budgets and schedules of the ad campaigns.
Key features of Ads Manager
1. Create Ads for Brands
Ads Manager allows you to create ads by selecting a marketing objective that very well fits the goals of your business. It also enables the format of the ads to optimize its view in different devices and also manages the creative works of the ads like designing the ads, uploading images, videos set up budget and schedule of the ads.
2. Choose Target Audience
Defining the target audience for whom the ads must be shown is a very essential feature in ads manager. Choosing the target audience for your ads can be done by selecting any one of the audience types i.e core audience, a lookalike audience, and custom audience.
The below table briefly explains the three types of the audience;
| Core Audience | Lookalike Audience | Custom Audience |
|---|---|---|
| Core Audience is the default selection for your ad set in Ads Manager. | Lookalike Audience is a group that shares similar characteristics with an existing audience. | Custom Audience enables you to connect with people who have previously shown interest in your business, such as loyal customers or people who used an app or visited a website. |
| To define a Core Audience, you need to select characteristics such as; Location, Demographics, Interests, Behaviour & Connections. | A lookalike Audience is an effective way to connect with people who are likely to respond to ads. | You can create a Custom Audience with your own sourced information. |
3. Set up Ad Budgets
With an ads manager, you can set up and manage the budgets for your ads optimally. It is the amount of money spent to showing your ads to people and also controls the overall amount spent for an ad campaign or ad set. Ads Manager allows you to set your ad budgets for overall ad campaigns or individual ad sets. It enables you to opt whether to apply the budget for each day or entire lifetime for both the campaign ad budget as well as for the ad set budget.
4. Choose Placement
This feature of ads manager allows you to run ads across various apps. By choosing automatic placement setting your ads visibility will be extended across facebook’s family of apps. This means that your ads will be shown to Facebook, Instagram, Messenger, and audience network which enables to have a flexible delivery system of the ads leading to better results.
5. Use Dynamic Creative
Dynamic creative is a feature in ads manager that will improve the performance of the ads by combining multiple ad components like images, videos, and text in ideal ways to best suit the audience. With this tool, you can create a personalized creative variation for the ads to be delivered for each person viewing the ad. This will help to optimize the efficient results of the ads.
6. Select Right Ad Format
Ads manager enables you to select different types of ad formats based on your marketing goals and objectives. The selection of the ad format also depends upon the placements like in which platform your ads are going to appear like Facebook, Instagram, Messenger, and audience network.
Different Types of Ad Formats are
1. Images
This type of format is used to run the image ads for showing your product or service or brand. While using this format it’s very important to use an appropriate aspect ratio of the image for different placements. Image ads should mainly focus on conveying the message through images and must not include too much text. Ads Manager allows to preview the ads on computer and mobile to know how the audience experience while seeing your ads.
2. Videos
This type of ad format is used to create a slideshow or video ads that can capture the attention of the audience and keep them engaged. Ads Manager allows you to create a video ad or boost a video post from the Facebook page. It allows to showcase a product or a brand and also is capable of conveying a suitable message. While creating video ads it’s very important to keep in mind the marketing objectives as well as the platform in which the ads are shown. The aspect ratio of the video ads varies depending upon the ad placements.
3. Carousel
This type of format can be selected if you want to run ads to showcase multiple images/videos, links, or call to action. Carousel ads can be viewed on mobile phones by swiping and also on computers by clicking the arrows. They appear in multiple placements like Facebook, Instagram, Messenger, and audience network. Carousel ad format can be used for various purposes like showcase multiple products which have different links, highlight benefits or features of products, tell a story or a process, and also creating a large canvas.
4. Collection
This type of ad format can be used to showcase multiple products in a full-screen instant experience view for the customers to discover, browse and purchase products from their mobiles devices. Collection ads are referred to as a cover image or a video under which various products are included. Collection ads can be created The delivery of collection ads can be done across multiple platforms like Facebook News Feed, Instagram feed, and Instagram Stories, etc.
5. Instant Experience
This type of ad format can be used to make the audience have a full-screen experience of the ads when they click on their mobile devices. Instant experience ads can be used to visually focus your products or services, tell a story by adding more content to the ad, and also most importantly to grab the audience attention. Instant experience can be used in all ad formats like image, video, carousel, and collection. Instant Experience ads appear in various features of the placements mobile Facebook News Feed, Facebook Stories, Instagram feed, Instagram Stories, and others.
7. Create Ads with Multiple Text Optimization
- Ads manager enables to create ads with multiple text optimization.
- This feature helps in writing texts, headers, and descriptions with different versions for a single image.
- While creating ads with multiple text optimization always make sure to write all variations of primary text, headers, and descriptions you want to use.
- It’s possible to create up to 5 variations by clicking on add.
- Primary texts, headlines, and descriptions can be entered below the texts and links.
- Primary texts are always displayed in the automatically generated ad.
- The description is displayed only when the person views it and must contain non-essential information.
8. Select Call to Action
Ads manager comes with the feature of selecting call to action for your ads. A call-to-action button can be added while creating such ads. Such clickable buttons will encourage the audience to take valuable actions towards your business like shop now, booking appointments, sign up, call now, learn more, etc. There are various categories of call to action and based on the business goals you need to select the right call to action category. While creating a call to action you need to select the ad goal based on the call to action on your page.
Different types of call to actions depending upon the business goals are as follows
1. Book
Business Goal: To make the audience schedule appointments or reservations.
Call to action: Book Now
2. Contact
Business Goal: To make people contact your business through phone call, email, facebook messenger, send message etc.
Call to Action: Contact us, Call Now, Send Message, Sign up or Email now
3. Download
Business goal: To make people download your app or play your game.
Call to action: Use app, Download app, Install app or Play Game
4. Learn
Business goal: To make people read more about your business or watch informational content or video.
Call to action: Learn More or Watch Video
5. Shop
Business goal: To make people purchase or buy something on your website.
Call to action: Shop Now, View Offers or See Offers
Benefits of Ads Manager
1. Edit Ad Campaigns
Ads manager has this amazing feature that allows making certain edits or modifications with the ad campaign like the budget, audience list, placement options, and ad designs. With ads manager any time you can pause and also relaunch your ad campaigns. Once the ads are edited you don’t have to worry about losing any engagements such as likes, comments, and shares from your previous ad which was edited.
2. Evaluate the Performance of Ads
Ads manager enables to monitor and evaluate the performance of the ads for further optimization. Evaluating the performance or functioning of the ads can be done by creating an A/B test. This will help to closely look at the best target audience, delivery optimization, placements, creative or product sets for each of your ad campaigns.
3. Receive Real-Time Insights
With an ads manager, you can easily see whether your ads are fetching optimum results by reaching the intended marketing goals and objectives. With real-time insights into your ads, you can check on the trends and accordingly spot the areas of the ads to be adjusted like image, budget and the audience to be targeted for optimum results.
