Do Facebook Ads really work? Yes. They do. Facebook Ads can turn social media users into your customers because they can reach the right people. When you create a profile and engage with the platform, you basically give Facebook valuable data about yourself that marketers can then tap into to create more targeted ad campaigns. This blog will help you understand how Facebook Ads work and why you should advertise your business on Facebook.
Are Facebook Ads worth your money?
A lot of businesses use Facebook and the number is actually over 140 million businesses. The success of Facebook ads depends on the type of industry and the marketers’ goals. The money you invest in Ads varies depending on factors like your industry, the time of the year, your ad objective, and other things. For example, if your goal is to get a purchase on your website from your ad rather than just brand awareness, it’s likely that you will have to pay more just because of the value of your goal. Relevance, ad quality, and your budget are important to Facebook when determining which ad should appear. Facebook is a big player when it comes to helping consumers decide what to buy. On average, Facebook ads do convert at a rate of 9-10%. So, if you want to get your brand in front of a larger audience and convert Facebook users to customers, you should definitely consider advertising on the platform.
How do Facebook Ads work?
A marketer can get very specific with the ad targeting on Facebook. This is one of the big advantages as there is a tonne of audience data available on this platform. You can target people based on things like their demographics, location, interests, or even interaction with your business’s website. Facebook has a piece of code called Facebook Pixel, that helps you target people who interact with your site and your ads. All of this bundles up the audience targeting and how you get your ads in front of the right people who will engage with your ad and convert, ultimately helping you meet your business goals.
Advantages of advertising on Facebook for your business
The key takeaways as to why one should advertise on Facebook are listed below,
Large target audience on Facebook
With almost 3 billion monthly active users on Facebook, we can build our course of action for the growth of our business.
Easily achieve your goals using different marketing objectives offered on the platform
There are 3 categories of objectives offered by Facebook; namely, awareness, consideration, and conversion. It’s important to know what we want to achieve in order to choose the right objective. Facebook’s Ad objectives are basically what you want people to do when they come across your ads.
The below image indicates the 3 categories of marketing goals for a Facebook Ad.
Precise Audience Targeting
Facebook has the capability to carry out detailed and precise audience targeting using its massive audience database so the ads appear in front of the right people.
Gives you the freedom to set your own budget
The great thing about paying for Facebook ads is that you can set your own budget which is in line with your marketing objective; so, what you decide to spend is really up to you. For most ad types, the minimum budget we could spend on a daily basis ranges from Rs. 100 to 500. We can also adjust our budget, pause, or stop running an ad as finances change for the business.
Measure the success of your ad
With Facebook’s measurement tools, you can understand the effectiveness of your ads and the ad creative that drives the best results. Insights, metrics, and other tools on the platform help us find our audience and reach more people we care about.
You can visit the below link to see success stories
List of things to set up to start running ads on Facebook
1 – Facebook Personal Account
We need to have a Facebook personal account in order to create a business page. We cannot advertise on Facebook without creating a Business Page.
2 – Facebook Page
A business Page is essential in order to create and run ads on Facebook.
3 – Business Manager
Business Manager is a tool that helps you organize and manage your business on Facebook. It’s important to create a business manager account so you can separate your personal profile from your business assets on Facebook.
One can visit the below link to create a business manager account.
4 – Ad Manager Account
An Ads Manager account is a place where you actually create and publish ads on Facebook. It enables you to track and optimize the performance of your ad campaigns.
5 – Credit Card
To run the ads we need to setup our billing address, credit card is the most suggested payment method to run the ads successfully.
