1. Campaign Type
This feature allows to choose the type of campaign based on your marketing goals and strategy. While creating Google ads you need to select a goal and then a campaign type. Choosing the campaign type will decide where the ads are shown to the audience. Google ads will show relevant suggestions while selecting a goal for your campaign and also for campaign type. This helps you to select the appropriate campaign type for your advertising needs.
2. Campaign Name
This is the first feature in creating a campaign where you need to enter a name for the campaign. Google ads will enter the campaign name for you by default. However, you can even select and enter the name that suits the theme of the campaign. The campaign name will enable you to easily find your account and this name won’t be visible to the audience.
3. Network
This feature enables you to indicate where the ads must be appeared depending upon the type of campaign. The Networks setting must be selected like search network and display network. With Search network enables to show your ads near google search results and other sites when relevant terms are entered by the audience whereas Display networks show your ads on other sites partnered with Google.
1. Search Network
When people search for any topic the ads are displayed near the google search result page or other sites of google.
2. Display Network
In this network, the ads will appear on sites related to your business, or they can also be shown to people who match with specific criteria already set by you.
4. Location
This feature in google ads will allow you to target the geographic locations or areas to show the ads. The location can be chosen which helps to expand the reach of your ads to the right audience.
5. Languages
This feature in google ads will allow selecting the language as per the language setting of the target audience in the browser. The language can be chosen which helps to expand the reach of your ads to the right audience.
6. Audience Segments
This feature enables you to choose the specific segment of the audience like education, business education, technology education, web design, and so on. Choosing the audience segments will let you show ads according to the audience interest, habits actively searched topic, and their interaction with your business. In google ads, this feature can be added which helps to reach the right audience.
7. Dynamic Search Ads
This feature in Google ads targets relevant searches automatically based on your website, then use headlines that are automatically customized to people’s actual searches.
8. Additional Settings
Google ads have some additional features which enable you to optimize your ad campaigns.
1. Schedule
This feature allows to set a start date and end date for a campaign.
2. Ad scheduling
This feature allows you to select specific days or hours of the week for your ads to be shown.
3. Ad delivery
This feature allows you to either choose whether you want to show your ads regularly throughout the day or else Google Ads will show your ads by default when they’re more likely to get clicks or conversions.
4. Campaign URL options
This enables to add the link or URL of the campaign which helps to update the tracking information.
9. Ad Rotation
This feature is the feature that allows you to deliver ads on both search networks and display networks. Ad rotation can be used when you have multiple ads in an ad group which will help you to choose how often you want your ads to be shown in your ad group relative to one another. There are two settings in this feature which are optimize setting and the rotate ads indefinitely.
1. Optimize
This setting will optimize the ads using keywords, search terms, device, location, and more for each auction. The Optimize setting will give importance to the ads which are likely to perform better than the other ads in the ad group.
2. Rotate ads Indefinitely
This setting will show the ads more steadily into the ad auction without optimizing. This type of ad rotation setting is not recommended for most advertisers.
