What is Graphic Design?
Graphic design is a form of visual communication consisting of illustrations, typography, and photography, which helps to communicate target audience visually. Using graphic design we can create communicative visual content like logos, brochures, visiting cards, posters, newsletters, banners, web templates, etc. Using graphic software’s like Photoshop, illustrator, and Canva.
Graphic design is a combination of innovation and technology. It is a profession of creative skills which includes colors, textures, images, texts, designs, fonts, styles, digital tools, and software.
The Evolution / History of Graphic Design
Graphic design developed from the printing and publishing industry, with the term itself first used in the 1950s. At that time there was a clear demarcation within the different stages of the print production process, with specialist professionals or trades performing each one. These stages involved printers, scanners, photographic reproduction, graphic design, typesetters, print buyers, film, proofreaders and production managers. The consumer economy that emerged in the western world following the Second World War, brought with it the emergence of bright and attractive packaging as competition between products intensified. The number of magazines also began to increase, resulting in greater demand for visually appealing designs. These coincided with developments in print technology and opened up new production possibilities that designers were well placed to take advantage of. The success of graphic design helped to make it even more indispensable.
Technological development has placed designers at the heart of the creative process. Often, a graphic designer manages the design process and coordinates the work undertaken by other creative disciplines as part of a job. As such, the scope of a designer’s responsibilities now includes print buying, website programming, photography, page layout, materials selection, art direction, freehand illustration, computer generated illustration (CGI), project management, client account management, storyboarding, editing and pre-press production.
Future scope of Graphic Design in India
Graphic Design is the trending career option as most companies need creative visual concepts to attract the audience. With the advancement in the creative industry, graphic design works will increase, and hence this career path can have a bright future. Graphic Design plays important role in both traditional marketing as well as digital marketing to attract new clients. In this busy world, people are more likely to look at attractive visuals/designs rather than reading long texts. That’s the reason why graphic design has a very good scope in the future. In India, with the increase in new start-ups and MNCs, graphic designers are highly in demand. As every company whether start-up or MNC requires logos, brochures, letterheads, visiting cards, etc to put forward their business name to a large audience. That’s where graphic designer falls into the picture. In the field of Graphic design, you get to perform various tasks and hence there are more job openings. A career in graphic design can be very interesting because of its creative & imaginary works. This is the right time to start your career in graphic design because in the future this career is only going to grow without limits. An individual with skills in Graphic design gets a job in any industry as every business wants to convey the message through visuals to their audience. Once you have acquired the knowledge and skills of graphic design you can work in a company as an employee or you can be your boss by earning as a freelancer. An interesting thing about this career option is that you can do a part-time job as well.
Salary in the field of Graphic Design in India
Salary in the field of Graphic Design in India depends upon the type of job role, experience, company, and skills.
1. Multimedia Designer
The role of a multimedia designer is to create attractive visual contents and effects in various media platforms like TV, website, gaming, movies, and advertisement to engage with the audience. According to Pay scale Average Salary in the field of Graphic Design in India for Multimedia Designer is as follows:
- Fresher (< 1 year): 3,00,000 P.A
- 1-4 years of experience: 3,12,000 P.A
- 5-9years of experience: 7,07,000 P.A
2. Creative Director
The role of the creative director is to create and strategize creative work in the graphic design field. Their task is to manage and lead the project of the creative works related to graphic design. According to PayScale Average Salary in the field of Graphic Design in India for Multimedia Designer is as follows:
- Fresher (< 1 year): 3,30,000 P.A
- 1-4 years of experience: 3,95,000 P.A
- 5-9years of experience: 10,00,000 P.A
3. Graphic Designer
The role of a graphic designer is to create visually communicative content by combining innovation & technology. According to Pay scale Average Salary of a Graphic Designer is as follows:
- Fresher (< 1 year): 2,08,000 P.A
- 1-4 years of experience: 2,74,000 P.A
- 5-9years of experience: 4,01,000 P.A
4. Senior Graphic Designer
The role of Senior Graphic Designer is to lead the team of junior graphic designers and they need to be able to create artistic content using software needed for promotional purposes. According to Pay scale Average Salary in the field of Graphic Design in India for a Senior Graphic Designer is as follows:
- Fresher (< 1 year): 3,25,000 P.A
- 1-4 years of experience: 4,15,000 P.A
- 5-9years of experience: 5,32,000 P.A
5. Product Designer
The role of a Product Designer is to create or design a product that meets the user experience. The product designer takes an active part in every part of the design process and makes sure to solve the customer’s problems to deliver the best end product. According to PayScale Average Salary in the field of Graphic Design in India for a Senior Graphic Designer is as follows:
- Fresher (< 1 year): 5,00,000 P.A
- 1-4 years of experience: 5,93,000 P.A
- 5-9years of experience: 10,00,000 P.A
6. Layout Artist
The role of a layout artist is to create an outline for images using hand or any design software. Once the design is done layout artist accordingly sets every aspect of graphics in websites, magazines, etc. According to PayScale Average Salary in the field of Graphic Design in India for a Senior Graphic Designer is as follows:
- Fresher (< 1 year): 4,56,000 P.A
- 1-4 years of experience: 5,55,000 P.A
- 5-9years of experience: 6,10,000 P.A
What are the topics in Graphic Design?
1. Introduction to Graphic Design
Under this topic, students will learn about the elements of design, color theory, typography, and various other aspects of graphic design.
2. Photoshop
Adobe Photoshop is a graphic design software/tool. Learning photoshop is important as it has so many features like retouching, working with images, 3D effects, typography, layout design, masking, and many other to enhance an image or a photograph.
3. illustrator
illustrator is a graphic design software/tool. It consists of various topics like working with objects, colors & patterns, strokes & lines, and few other skills like transform, distort, and blending which are needed for an industry-standard graphic application.
4. InDesign
InDesign software is a graphic design software or tool used for creating text files like E-books, Magazines, Newspapers, etc., It includes many topics like exporting & printing, colors, fonts, scripts, and much more to place the contents in the appropriate format.
How to start career in Graphic Design?
After completing a Graduation or Diploma in any field, you can pursue Graphic Design Certification Course by joining an educational institution or online learning institution that provides a certification course in Graphic Design. However, one can also do a bachelor’s degree in Graphic Design. But the best way to pursue this course is by doing a certification course because you’re still going to get the best jobs even if you do a certification course in graphic design.
Start your career in Graphic Design by looking at the below-listed criteria:
1.Institute you choose to join must provide a Certification course in Graphic Design along with placement support.
2.Always prefer to join an institution that provides practical training along with theoretical knowledge this allows you to have hands-on experience in this field.
3.Most importantly choose the institution which provides a faculty-led training program through online or classroom training so that you can always clear your doubts which makes learning very productive.
4.Check whether they issue course completion certificate along with some additional certificates which can add value to your resume or portfolio to increase employability.
5.Institutes you choose to join must also prepare you for the interview by inculcating communication skills and soft skills so that you can be confident enough to face the interviews to get a job.
6.Before joining kindly check the reviews and testimonials, so that you can make a wise decision and be secure throughout the learning process
How can a fresher get job in Graphic Design Field?
Individuals from any industry can get a Graphic Design Job without any experience, but you need to have an interest in this field. Any business or company whether private, professional, or government requires some type of graphics if not the advanced graphics at least basic graphics are needed. Therefore, to prepare these graphics a graphic designer is a must.
Now let us look at the steps needed for fresher to get a job in graphic design field:
1. Join Graphic Design institute with placement support
Initially, a fresher needs to search for an institution that provides graphic design course along with placement support. Getting placed in a good company is what everyone foresees after completing training in Graphic Design. Join a graphic design institution that provides job-oriented training so that after completion of the course you will be confident enough to perform the graphic design tasks and get a job in renowned companies. That’s why at the time of joining a graphic design institute make sure that the institute offers 100% placement support along with quality training in this field.
2. Learn Graphic Design Software skills
As graphic design is a mixture of creativity and technology, learning software skills are important. Companies will usually look for individuals who have acquired skills regarding graphic design software’s or tools like photoshop, illustrators, and InDesign. The best way to learn software skills in graphic design is to join an institution which offers certification course in graphic design through online or offline mode. Anyone can acquire these skills and knowledge of graphic design software/tools without having any experience with just 3-4 months of training in graphic design. Look for an institute that offers graphic design training with both theoretical and practical knowledge. This will make the freshers have hands-on experience during the training process itself which can build confidence to get hired by a company.
3. Create a strong Portfolio
For a fresher, it’s very essential to have a strong portfolio to get a job in the graphic design field. The company looks for candidates who have a strong portfolio that includes all the strengths and abilities. A fresher’s portfolio must showcase the works related to graphic design The best way to build a portfolio is to join a graphic design institute that not only provides quality training but also guides you in creating a strong and impressive portfolio. With this portfolio, a fresher’s chances of getting a job from renowned company increases.
4. Get Graphic Design Certificate
If a fresher wants a job in the graphic design field, then it is a must to get a graphic design certificate. The chance of the freshers to get hired by the renowned companies is more if there is a graphic design certificate. Many institutions are offering Graphic Design programs at various levels like certification, diploma, and a bachelor’s degree. It’s good to opt for short-term programs like certification or diploma in graphic design. This is because more than the level of the program the companies will first look at the practical skills of the candidates. However, there’s nothing to lose if you do a bachelor’s degree in graphic design. But if you don’t want to do a bachelor’s degree in graphic design, then a certification course or any short-term course in graphic design is the best option because you still have the chance of getting good jobs. Certification courses in Graphic Design can be done through both online and classroom modes. But Individuals should always look for a graphic design institute that offers faculty-led training to clear the doubts which make learning very productive.
5. Prepare well for the interview
A fresher needs to prepare well for the interview to get a graphic design job. In addition to graphic design concepts, a fresher needs to also build communication and soft skills. It is always important to join a graphic design institute that trains the students on communication and soft skills along with training in graphic design concepts to confidently clear the interviews. Getting guidance from experts is important for a fresher to get a job in the graphic design field.
