What is Digital Marketing?
“Digital marketing is the component of marketing which uses digital channels to promote or market products and services to costumers and businesses.”
“Digital Marketing is new-age marketing from which we can advertise or promote our products or services to reach up a large audience with the help of online platforms such as Google, Bing, Websites, social media, Email, and Mobile Applications.”
Digital Marketing is one of the fastest-growing sectors in the world. Digital Marketing is a vast field including many specializations.
The Evolution / History of Digital Marketing
The development of digital marketing is inseparable from technology development. One of the first key events happened in 1971, when Ray Tomlinson sent the first email, and his technology set the platform to allow people to send and receive files through different machines. However, the more recognizable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computers was already big enough to store huge volumes of customer information.
Companies started choosing online techniques, such as database marketing, rather than limited list broker. These kinds of databases allowed companies to track customers’ information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not as efficient.
What is Search Engine?
A search engine is an information retrieval system designed to help find information stored on a computer system. The search results are usually presented in a list and are commonly called hits.
What is Arche?
Archie is a tool for indexing FTP archives, allowing people to find specific files. It is considered to be the first Internet search engine.
What is FTP?
The File Transfer Protocol (FTP) is a standard network protocol used for the transfer of computer files between a client and server on a computer network.
Top 6 channels used in Digital Marketing to grow Business
1. Search Marketing (SEO)
Search Engine Optimization can increase the organic visibility of the website resulting in high-quality traffic. It also helps in brand recognition among the potential audience. With SEO marketing one can easily track the metrics and accordingly make improvements to grow the business.
2. Search Marketing (PPC)
Pay Per Click Search Marketing enables to reach the business to the potential customers and also to get results instantly. It helps to measure the performance of marketing strategies and thereby make adjustments to ensure success. PPC helps in increasing the conversion rates to achieve a return on investments.
3. Email Marketing
Email Marketing is useful to target the already engaged audience and this can increase the conversion rate. It also allows to reach the business to the global audience with low cost and high returns. Tracking the campaigns and spotting out the improvements is easy in email marketing.
4. Social Media Marketing
Social Media Marketing allows to share the contents which creates a great impression on the audience about the brand. Through paid social media marketing audience metrics can be measured and thereby helps to target potential audience.
5. Digital Display Advertising
Digital display advertising lets marketers use creative formats to reach the right audience. This type of marketing enables high recognition of the brand to a large audience. It also helps to measure the performance and make improvements as per needs.
6. Mobile Marketing
Mobile Marketing is an easily accessible and quick response gaining channel. As the maximum number of traffic is through mobile phones, optimizing the business website on mobile phones will have a better impact on the business. It also helps in easy tracking of user responses.
Future scope of Digital Marketing in India
As India is the 2nd largest populated country in the world, internet users are also largely increasing across India. According to Stastista.com, there are 1.37 billion active internet users in India i.e half the population of India. With such impressive internet users, every business whether big or small want to extend their presence in digital platforms to increase ROI. Henceforth people of all ages will continue to revolve around online platforms and websites for various purposes. In such cases, companies and various business organizations will never leave the opportunity to have a separate digital marketing team to enhance their presence online by creating websites, social media pages, google ads, etc.
Nowadays, Reaching the audience through the internet with appropriate Digital marketing skills has become very convenient for every business. As a result, top companies are always in search of Certified Digital Marketing Professionals to perform various digital marketing tasks to reach business goals. Digital Marketing has only witnessed growth so far and is expected to be at its peak in the upcoming years as well because the internet can never go off trend and people can never go offline. The digital platforms and their users are only going to increase in numbers day by day. This will eventually lead the business organizations or companies to invest in various aspects of digital marketing to grow the business instantly. Digital marketing professionals are highly in demand because every industry wants to explore digital media or rank websites on google. So digital marketing professionals can make their successful and secure career paths in any industry. However, anyone can perform basic digital marketing tasks but the ones who have done a certification course in digital marketing will have a thorough knowledge of digital marketing which increases the chance of a job. An individual can make a long-lasting career in the digital marketing field because there are many job roles in this field and one can have a bright future in digital marketing.
Salary of Digital Marketing in India
Salary of Digital marketing in India depends upon the type of job role, experience, company and skills.
1. SEO Specialist
The role of SEO specialist is to rank the website in googles first page by using right keywords in the content. According to PayScale Average Salary of digital marketing in India for SEO Specialist is as follows:
- Fresher (< 1 year): 1,92,000 p.a
- 2-4 years of experience: 2,47,000 p.a
- 5-9years of experience: 4,77,000 p.a
2. Search Engine Marketing Manager
The role of Search Engine Marketing Manager is to plan and execute paid ad or search campaigns in search engines using analytical skills. According to PayScale Average Salary of digital marketing in India for Search Engine Marketing Manager is as follows:
- Fresher (< 1 year): 2,30,000 p.a
- 1-4 years of experience: 3,55,000 p.a
- 5-9years of experience: 9,75,000 p.a
3. Social Media Marketing Specialist
The role of Social Media Marketing Specialist is to implement ads in social media platforms, brand or business promotion through social media, plan to increase likes, followers, engagement for social media pages. According to PayScale Average Salary of digital marketing in India for Social media marketing specialist is as follows:
- Fresher (< 1 year): 2,98,000 p.a
- 1-4 years of experience: 3,06,000 p.a
- 5-9years of experience: 5,29,000 p.a
4. Content Marketing Specialist
The role of Content marketing specialist is to design /create optimized content, research on right keywords to be included in the content. According to PayScale Average Salary of digital marketing in India for Content Marketing specialist is as follows:
- Fresher (< 1 year): 4,12,000 p.a
- 1-4 years of experience: 4,85,000 p.a
- 5-9years of experience: 8,53,000 p.a
5. E-mail Marketing Specialist
The role of email marketing specialist is to generate leads by creating campaigns through email to promote products/services. According to PayScale Average Salary of digital marketing in India for Email Marketing specialist is 4,11,000 p.a
- Fresher (< 1 year): 2,70,000 p.a
- 1-4 years of experience: 4,11,000 p.a
- 5-9years of experience: 8,33,000 p.a
6. Data / Web Analyst
The role of data/web analyst is to examine the actions and interactions of website and note down required changes to me made with the website performance accordingly. To analyse all the data web/data analyst uses certain tools like google analytics and many other. According to PayScale Average Salary of digital marketing in India for Data/Web Analyst is as follows:
- Fresher (< 1 year): 2,50,000 p.a
- 1-4 years of experience: 3,57,000 p.a
- 5-9years of experience: 5,57,000 p.a
7. Digital Marketing Manager
The role of Digital Marketing Manager is to see to that all the tasks of digital marketing are performed correctly. Digital marketing manager need to be good at all works like content creation, seo, social media, ppc etc. According to PayScale Average Salary of digital marketing in India for Digital Marketing Manager is as follows:
- Fresher (< 1 year): 3,11,000 p.a
- 1-4 years of experience: 4,43,000 p.a
- 5-9years of experience: 7,07,000 p.a
What are the topics in Digital Marketing?
1. Facebook Marketing
According to research there are 1.56 billion daily active users on Facebook and are still growing. Facebook marketing is a great place for paid advertisements and organic posts helping businesses to promote their products and services to a wide audience. Every business needs to have an optimized Facebook presence. Nowadays everyone knows to create a page, post pictures, but to run ads on Facebook and drive more traffic needs some skills.
2. Instagram Marketing
Instagram is one of the most popular social media platforms with 1.07 billion users every day. There are high chances that any business can grow with Instagram marketing. However, it is important to have been learned the skills of Instagram marketing because apart from posting content, liking, sharing Instagram marketing has various features.
3.LinkedIn Marketing
LinkedIn marketing is mainly used for building connections, expanding business networks, create brand awareness, grab more leads, and so on. LinkedIn is an amazing tool for retargeting potential audiences. LinkedIn marketing is essential for any business today, as there are 660 million active users daily. Therefore, it’s important to acquire knowledge and skills about LinkedIn marketing.
4. YouTube Marketing
Most individuals prefer to watch videos as they feel it more convenient Nearly 68% of the audience on YouTube make the purchase just by looking at the video. On average there are 2 billion logged-in monthly users worldwide and it is the 2nd highest search engine after google. Hence learning YouTube marketing helps in reaching the business to a wide audience. Apart from just posting videos on YouTube, there are various other YouTube Features to learn.
5. Email Marketing
Email marketing helps to retarget the already engaged audience. Learning about email marketing is important because you get to know the methods of increasing sales, collecting the email address of potential customers, creating email campaigns, etc.
6. Word press Website development
It’s crucial to have a customized website for any business- small or big enterprises. In today’s competitive world website presence is highly in demand and hence it is very essential to inculcate the skills of website development with WordPress. By learning to create WordPress website, you will also learn other features associated with website like plugins to be used to ensure optimum performance of the website.
7. SEO-Search Engine Optimization
In this growing marketplace, every business wants to be on the top of Google’s search list. That’s why gaining the knowledge of SEO is a must to achieve a higher ranking in the Search Engine Result Page (SERP). SEO stands for Search Engine Optimization, as the name suggests that it helps to optimize the business page in all search engines.
8. Google Ads
Google ads is an online platform that permits brands to advertise their products and services on google by bidding on the keywords. It is a paid marketing platform known as pay per click (PPC) marketing where an individual has to pay only when his ad is clicked. Learning about google ads is beneficial to showcase the ads to potential customers, manage campaigns, and so on.
How do I start a career in Digital Marketing?
After completing a Graduation or Diploma in any field, you can pursue Digital Marketing Certification Course by joining an educational institution or online learning institution that provides a certification course in Digital Marketing. There are also many institutions nowadays which offer bachelor’s degree, master’s degree programs in digital marketing. However, there’s no problem in pursuing such programs but the best way to pursue this course is by doing a certification course because you’re going to get job offerings even if you do a certification course in digital marketing.
Start your career in Digital Marketing by looking at the below-listed criteria:
- Institute you choose to join must provide a Certification course in Digital Marketing along with placement support.
- Always prefer to join an institution that provides practical training along with theoretical knowledge this allows you to have hands-on experience in this field.
- Most importantly choose the institution which provides a faculty-led training program through online or classroom training so that you can always clear your doubts which makes learning very productive.
- Check whether they issue course completion certificate along with some additional certificates which can add value to your resume or portfolio to increase employability.
- Institute you choose to join must also prepare you for the interview by inculcating communication skills and soft skills so that you can be confident enough to face the interviews to get a job.
- Before joining kindly check the reviews and testimonials, so that you can make a wise decision and be secure throughout the learning process.
How can a fresher get job in Digital Marketing?
Individuals from any industry can get a Digital marketing Job without any experience. For every business organization (small, medium, or big,) marketing or advertising the products or services on online platforms has become a very essential asset to achieve profit. Therefore, to perform these online advertising or online marketing activities, business organizations hire a team of digital marketing professionals. However, to become digital marketing professionals one should acquire appropriate skills and knowledge about digital marketing.
Now let us look at the steps needed for fresher to get a job in digital marketing:
1. Join a Digital marketing institute with placement support
Getting placed in a good company is what everyone foresees after completing Digital Marketing Training. That’s the reason to look for a digital marketing institute that provides 100% placement support along with quality training in the digital marketing field. Join a digital marketing institution that offers job-oriented training so that after completion of the course you will be confident enough to perform the digital marketing tasks and get a job in renowned companies.
2. Learn Digital Marketing skills
The field of digital marketing includes various topics like: Social media marketing, Website development, Search engine optimization (SEO), Pay Per Click (PPC), Content writing, social media ads & display ads designing, Remarketing etc…
A fresher need to have good knowledge on these topics to get a job in digital marketing. Anyone can acquire these skills and knowledge of digital marketing without having any experience with just 3-4 months of digital marketing training. Look for a Digital marketing institute that offers training with both theoretical and practical knowledge. This will allow the freshers to have hands-on experience during the training process itself and come out confidentially to get hired by renowned companies.
3. Create a strong Portfolio
In this digital marketing field having a strong portfolio is a plus factor especially for a fresher. To get a job you need to have a strong portfolio that includes all your strengths and abilities. A fresher’s portfolio must include all the concepts of digital marketing. The best way to build a portfolio is to join a digital marketing institute that not only provides quality training but also guides you in creating a strong and impressive portfolio. With this portfolio, a fresher can confidently show the digital marketing skills which call for amazing job opportunities.
4. Get Digital Marketing Certificate
Yes, a Digital Marketing certificate is a must if a fresher needs to get a Digital marketing job. Along with a digital marketing certificate, make sure that the institution you join also supports and trains you to get additional certificates like google ads, google analytics, etc to increase employability. Now many institutions are offering digital marketing courses, Bachelor’s degrees, and masters through online training or classroom training. To get a job in the Digital marketing field, it’s not a must to have a bachelor’s degree or masters in digital marketing. An individual can otherwise do a certification course in digital marketing and still can be called by renowned companies for a job. Certification course in Digital marketing can be done through both online and classroom mode as well but Individuals should always look for a digital marketing institute which offers faculty-led training to clear your doubts which makes learning very productive.
5. Prepare well for the interview
To get a job everyone needs to prepare well for the job interview. In addition to digital marketing topics and knowledge, a fresher needs to also build communication and soft skills. A fresher needs to prepare well for the interview to get a digital marketing job. It is always important to join a digital marketing institute that provides training to face the interviews along with training in digital marketing topics. Getting guidance from experts is important for a fresher to get job in digital marketing. Therefore, join a digital marketing institute that teaches communication and soft skills to clear the interview along with digital marketing training.
