As campaigns include various ad groups. Similarly, under ad groups, there must be many ads relevant to your keywords. This is important to refine your ads more clearly which makes them relevant to the customers and this also helps to increase the quality score.
The key features in the ad level include are:
1. Final URL
This is the address or link of the webpage of your website that the users will land when they click on your ad. It is also known as the landing page. When you type the URL, the preview of the ad will appear on the right side which will show how potentially your ad is built.
Example:
www.healthybites.com
2. Display Path Text
This refers to the characters which are part of the URL that will tell people where they are going to land when they click the ad. You can type 2 display paths and each having a limit of 15 characters to type. It’s not necessary that the path text need to match the URL.
Example:
Example: www.healthybites.com/ healthy-cakes/healthy-cookies/
Underlined text is known as the display path text.
3. Headline
The texts on the headlines are important to promote your products and are mainly noticed by people. So, the headline should include texts which are most likely to be searched by people. You can create 15 headlines with the limit of 30 characters each and each headline is separated by a symbol “|”. The format of the headlines differs based on which device the user is using while seeing the ads.
Example:
Headline 1 | Headline 2| Headline 3
Healthy Bites Mangalore | Healthy Cakes & Cookie |Healthy Foods for weight loss
4. Description
This is the feature in ad level which describes important details about your products or services. It must also include the “call to action” that you want your customers to take like “Shop Now”, “Buy Now” and so on. You can add up to 4 descriptions with a limit of 90 characters each.
Example:
Get 10% offer on all products of Healthy Bites. Limited offers, Buy Now.
5. Ad Strength
After entering all the fields ad strength provides data that shows how well your ad is visible to your customers and also the feedback obtained will help to make the messages in the ads more relevant to the audience. Ad strength shows metrics that range from “Incomplete” to “Excellent”. This will help to closely look at the relevance and quality of the ad copy. When you enter the final URL, you’ll get to know if the ad is potential enough or not. The preview of the ad will be displayed which lets you know how your ad will be shown to people. To maintain good Ad Strength it’s important to add more headlines, include popular keywords and make the description as well as the headline unique.
