An ad group is the collection of ads and the list of keywords that match with your ads to be shown. Various ad groups are present in one campaign.
Key Features included in creating ad group are:
1. Ad Group Name
Ad groups enable you to separate the ads into different products or services offered by your business. That’s why an Ad group name is a feature wherein you should enter the name of the particular product or service you want to run your ad. This is important to identify the ads and also to compare their performance as in which ad is running successfully.
Example:
If you have a bakery business named “Ideal Bakery” and you want to run an ad campaign on different products in your bakery. Then under one campaign, there are various ad groups running ads on various products of “Ideal bakery”
- Ad group 1: Cakes
- Ad Group 2: Cookies
- Ad Group 3: Chocolates
2. Default Bid
This feature lets you set up a bid by default when creating the ad. A bid that you set is the maximum amount that you wish to pay for one single click on your ad. With the default bid feature, you can conveniently manage the bids for all the keywords in the ad group. This feature also allows you to make changes to default ad group bids for individual keywords by increasing or decreasing their Max CPC on the Keywords page.
3. Keywords
In this feature we can follow 2 different methods to add keywords.
A. Manual Method
In this method we need to research the keywords related to individual ad group using Google Keyword planner or any other keyword research tools. Once the keywords are shortlisted, we can add the keywords using various match types.
Example:
Ad group 1 – Cake
- [Chocolate Cake]
- “Fruit Cake”
- “Buy cake”
- Cakeshop
B. Automated Method
This feature gives suggestions of words or phrases which match with your ad and also which are mostly searched by the users. You just have to enter your web page URL and also the product or service that you offer. By clicking on ‘get keywords’ you’ll find the words and phrases relevant to your ads.
Example:
Ad group 1 – Cake
If you type cakes in the product and service section you‘ll find keywords like:
“Chocolate Cake”, “Fruit Cake”, “Buy cake”, “Cakeshop” and so on. And then you can select which keywords you want to enter or paste in the box section.
