Steps involved in the market research process
Market Research is a continuous process of collecting, recording and analysing the information on the viability of a product or services. To develop a successful marketing strategy market research is very important process. Market research enables to understand the needs and preferences of the customers to make plans accordingly. There are various steps in the […]
Steps in Developing Marketing Decisions
Understanding product A Product is meant to be a good or services to fulfil the needs of target audience. It is important to understand the benefits and features of your products/services. Make sure to compare similar products efficiency by competitor analysis. Who are our target audience Target audience are the group of people who are […]